Position Summary: The Director of Sales is responsible for leading, developing, and managing the company’s sales organization to achieve revenue, margin, and growth objectives. This position provides direct leadership to all Sales Representatives and Inside Technical Sales while ensuring accountability, forecasting accuracy, CRM compliance, sales process execution, and employee development. The Director of Sales serves as the operational leader of the sales organization and partners closely with the VP of Sales and Marketing to execute company growth strategies. Essential Responsibilities: Lead and manage all Sales Reps and Inside Technical Sales Develop individual performance plans and career development strategies Recruit, onboard, train, and retain high-performing sales talent Drive achievement of sales and gross margin goals. Monitor individual and team performance against quotas Conduct regular pipeline reviews Develop, manage, and optimize sales territories Ensure CRM compliance across the sales organization Continuously evaluate and improve sales policies, workflows, and processes to increase efficiency, accountability, and performance Conduct field coaching and customer visits Improve selling effectiveness through training and mentorship Support strategic account planning and major opportunities Develop future sales leaders within the organization Partner with Vice President of Sales and Marketing to align campaigns and lead generation initiatives. Collaborate with Business Development to improve lead conversion. Support implementation of company-wide initiatives and process improvements.
