About the Role: This position will play a pivotal role in managing Casa Branca's digital presence—from maintaining and merchandising our website to supporting our social media strategy and executing compelling digital marketing initiatives. The ideal candidate has a strong eye for detail, a genuine love of design, and the ability to balance creativity with flawless execution. Reporting to the Brand Director and President, you'll work alongside a team of professionals across Design, Sales, and Operations and PR. This role offers the opportunity to help shape our evolving digital presence while working closely with a passionate and creative team Location & Travel: This is a full-time, on-site position based in Palm Beach, Florida, with 3–4 days per month of domestic travel for industry events, product launches, and trade shows. Key Responsibilities • Manage and merchandise product on casabranca.com, including uploading products, writing and editing product details, and ensuring site accuracy and aesthetic consistency • Maintain and execute the social media content calendar, with a primary focus on Instagram—growing engagement within the design trade community and spurring brand recognition across our key categories: fabric & wallpaper, furniture, antique & vintage, tabletop, and accessories • Support and grow Casa Branca's presence across Pinterest, LinkedIn, and TikTok • Coordinate and capture content from store events, product launches, and brand moments by gathering, guiding, and collaborating with our creative team and partners • Execute 2 major product launches annually (e.g., new fabric/wallpaper collections, vintage drops, artist collaborations) and spearhead multiple seasonal campaigns • Grow email subscriber base and improve conversion rates through strategic Klaviyo campaigns and audience engagement • Collaborate with internal teams to ensure brand consistency across all digital touch points, from website to social media to email marketing
