Develop and maintain strong relationships with trade customers, serving as a trusted resource for product recommendations, lighting solutions, and design guidance. Manage a portfolio of accounts and proactively drive sales through outbound calls, email outreach, quote follow-up, account reviews, and re-engagement of inactive customers. Generate new business opportunities by following up on outstanding quotes, open orders, trade show leads, wish lists, and dormant accounts. Identify opportunities to upsell and cross-sell products while providing alternative solutions to support customer timelines and project needs. Prepare and manage customer quotations, monitor order progress, and proactively resolve issues related to inventory availability, shipping delays, payment concerns, or backorders. Support showroom display programs by coordinating with customers and internal teams to ensure timely execution, accurate product placement, and ongoing performance evaluation. Deliver exceptional customer service by addressing escalated concerns, troubleshooting issues, and providing thoughtful, solutions-oriented support. Educate customers on company policies, processes, website tools, and available resources to improve their overall experience and self-sufficiency. Maintain accurate customer, account, and program information within SAP and utilize reporting to identify trends, opportunities, and areas for growth. Collaborate closely with Sales Leadership, Business Development Managers, Marketing, Customer Service, and Operations teams to support account growth, process improvements, and customer satisfaction. Share customer insights and market feedback to help improve products, processes, and overall customer experience. Assist with training and supporting internal teams to ensure a consistent, high-quality customer experience.