The Social Media Manager is responsible for driving the social presence of both Laura Park Designs and Laura Park Interiors across Instagram, Facebook, TikTok and Pinterest. This role owns the full content lifecycle — from building and managing monthly content calendars to capturing, styling and editing on-brand photography, Reels, TikToks and behind-the-scenes content using tools like Canva, Photoshop and Lightroom. Day-to-day responsibilities include publishing content, managing community engagement and aligning social activity with product launches, inventory and company priorities. The role also leads influencer and ambassador partnerships end-to-end — identifying potential partners, managing outreach, coordinating product delivery, tracking deliverables and measuring performance. The Social Media Manager tracks and reports on social performance across all channels, using data to continuously improve content strategy. Additional responsibilities include supporting brand photoshoots, assisting with paid social advertising, updating website imagery and traveling to key trade shows including Dallas, Atlanta and High Point as needed.
