Responsible for managing showroom experiences, dealer display strategy, social media content, and brand programming that strengthen True Caliber’s luxury positioning and support long-term sales growth. This role independently develops and executes initiatives that influence brand perception, customer engagement, and relationships with designers, dealers, and industry partners. Essential Duties and Responsibilities Manage the day-to-day operation and presentation of the New York showroom to ensure it consistently reflects True Caliber’s luxury brand standards and business objectives. Develop and implement showroom experiences, programming, and activations that strengthen relationships with designers, dealers, builders, and other key industry partners. Evaluate dealer display opportunities and independently recommend product assortments, finishes, configurations, and merchandising strategies based on market conditions, available space, and brand objectives. Manage the dealer showroom display program across approximately 700 dealer locations and establish display recommendations that support brand visibility and long-term sales growth. Create, develop, and manage visual merchandising standards, showroom layouts, and display concepts for True Caliber’s luxury brand that align with corporate marketing strategy and premium brand positioning. Serve as a True Caliber brand ambassador by cultivating relationships with designers, dealers, sales representatives, and showroom visitors to drive engagement and influence future purchasing decisions. Develop, implement, and manage social media strategies, content calendars, and content creation initiatives that elevate brand awareness and support marketing objectives. Identify, prioritize, and execute social media content opportunities highlighting products, finishes, design trends, installations, and lifestyle applications.
