Research & Market Intelligence • Develop a deep understanding of collectible design, luxury interiors, textile, and art markets. • Identify emerging trends, influential designers, collectors, galleries, and industry partners. • Analyze customer behavior, market opportunities, and competitive positioning. • Use data and insights to inform marketing decisions and investment priorities. Strategy & Growth • Create and execute marketing strategies designed to drive measurable business results. • Build campaigns that increase brand visibility, lead generation, and customer acquisition. • Establish meaningful metrics and reporting systems to evaluate performance and optimize outcomes. • Partner with leadership to identify growth opportunities and strategic priorities. Brand Storytelling • Translate Merida's artistic vision, heritage, and craftsmanship into compelling narratives. • Create content and campaigns that inspire designers, collectors, and design enthusiasts. • Amplify the voices of our artists, craftspeople, and collaborators. • Help communicate why original artistic work creates deeper value and meaning in interior spaces. Relationship Development • Cultivate relationships with interior designers, architects, galleries, collectors, and industry influencers. • Support business development initiatives through thoughtful outreach and engagement. • Build long-term connections that contribute to brand growth and customer acquisition. Events & Brand Representation • Lead marketing efforts surrounding design fairs, exhibitions, and industry events, including Design Miami and other prestigious gatherings. • Represent Merida as a knowledgeable and passionate brand ambassador. • Ensure every event reflects the sophistication and artistic integrity of the brand.
