SUMMARY OF POSITION The Creative Director operates at a strategic level, by shaping a brand narrative. This position will ensure close alignment between marketing, merchandising and sales to meet business objectives. This role will set the visual direction in a luxury landscape for the US market. Builds commercial viability, long term brand equity balancing influence and integrity. CORE COMPETENCIES FOR SUCCESS CREATIVE LEADERSHIP • Highly refined aesthetic • Align creative vision through a cross functional development and execution process. • Lead concept development, art direction, visual identity with luxury positioning. • Develop compelling marketing and merchandising sales tools, presentations. MARKETING STRATEGIC LEADERSHIP • Partner with Design to shape storytelling and go to market plans. • Develop an aligned messaging campaign across digital, social, public relations, in showroom experience and promotional events. MERCHANDISING DIRECTION • Curate visual displays. • Direct the full life cycle process for collections – launch to discontinued. • Collaborate with internal and external partners to develop and execute a comprehensive product sampling process. BRAND EXPERIENCE • Brand consistency and elevation through all channels • Lead creative vision for installations, events, standards • Measure strategy ROI and sales performance TEAM LEADERSHIP & COLLABORATION • Build and inspire a multidisciplinary creative team • Develop a dynamic cross functional collaboration between design, sales, merchandising and marketing. KEY ATTRIBUTES • Strategic thinker with strong business acumen • Exceptional leadership communication that delivers a consistent, confident and engaging • Invites fresh creative voices, external perspective to evolve, refine, elevate.
